We’re ghosts. We don’t take credit for the books we write. We don’t talk about our clients outside of our team. And we didn’t blog. Why would we blog? We can’t share any juicy details about our clientele and their successes (and misses). We can’t share our enthusiasm about a particular project. Our lips are sealed.
So why did we decide it was time to speak up? Three reasons:
1. Because books are more than just glorified business cards. Books change lives. Books build careers. And unless the entire planet explodes, books are forever. As ghostwriters, we’ve long practiced our fundamental belief that all books should be great books – dog-eared, must-read, life-altering, awesome books. That’s what we do. We write great books. And with this blog, we are calling on you to do the same
2. Because you deserve the straight scoop on what it takes to get published. Over the years we’ve bumped up against a lot of people who blow smoke and give hopeful authors with big dreams false information and encourage unrealistic expectations. We want you to know the truth. Can you write a bestseller and make a fortune? Sure you can. But let’s get real about what that takes, okay? (Hint: Monumental effort and heaps of luck.)
3. Because now is the time to create something amazing. The Internet, on-demand publishing and e-publishing has made it possible for indie publishers and self-published authors to launch great content, build a community of followers around that content and leverage their success to create remarkable careers.
There it is. Our 3-point mission for this blog. While we can’t name names or book titles, we can reveal how we write great books, what it takes to get your book published (by a traditional publisher or on your own) and how to build a rockin’ platform to market and sell your book. And we’ll keep you posted on the latest developments in publishing, too.
Book Lab Team Leader